The invasion of international brands into Australian market.
Zara, Topshop, H&M. The Cookie cutter fashion from Europe.
Glassons – 'Made of Here'
The attitude of Glassons, ‘Made Of Here’, has been largely shaped by the attitude of Australia
and New Zealand women - bold, fearless, and comfortable taking on the world.
So to relaunch the brand we created a brutally simple idea that demonstrates this fearless attitude in a striking and memorable way.
Brand Campaign
Brand Print/Poster/Outdoor/Digital/POS
Spring Retail Campaign
Summer Retail Campaign
High Summer Retail Campaign
Senior Art Director | Head of Art | Creative Director
CAANZ Axis Awards 9 Finalist nominations.
4 Silvers, 3 Bronze
AWARD Awards 4 Finalist nominations.
Stop Press NZ: Ad of the week October 2014