‘You do you’ music video.

Creative Director: Michael Dole

Film Director: Michael Dole
Production company: Daughter
Client: Sony Music

‘You do you’ is a comment on the addictive quality of a relationship.

The power struggle that happens through the different stages in time. The battle to always keep some part of yourself, in a fight for control. Contradicted with the trust to totally let yourself go.

The relating quality of seeing yourself in another person. The truth of yourself which you can only see through the mirror of another. Mixed with walking away from that reflection.

Manifesting into the addiction of another person. The connective energy, that is taken & shared between two people. It is an addiction to another, or addiction to seeing yourself in another.