Hellyers Road Whisky Brand Identity
We developed a new brand identity for Hellyers Road. Globally awarded artisan single malt whisky company, from the remote north-west Tasmania, Australia.
Capturing the unique heritage and spirit of the brand, which was adapted across communication, packaging, website, instore, social, stationary and experiential.
Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today.
The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.
Capturing the unique heritage and spirit of the brand, which was adapted across communication, packaging, website, instore, social, stationary and experiential.
Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today.
The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.
![](https://freight.cargo.site/t/original/i/b7fc268664a8dc5979163a6a61a821a0fde623b579596eb2414e72de9bbaa5b1/hellyers_road_logo_colour_reverse_rgb.png)
![](https://freight.cargo.site/t/original/i/68cdabddcab169901a206458bed52b3d58e3f066586351fab51b9d6101074abb/hellyers_road_paper_04.png)
![](https://freight.cargo.site/t/original/i/ec72f614f24bb04d95f710aa71db3bb59f9d1b990dd1360c1078f86ace7ec987/hellyers_road_stationary_03.png)
![](https://freight.cargo.site/t/original/i/851553c353505940a8b5983e5060d5c75fe96c6e077c7c8a507f8829cb0b0d73/hellyers_road_classic_key_visual.jpg)
![](https://freight.cargo.site/t/original/i/eb5acc65afb86c16a1388be9a266bdd7b5a10e3f78711c3dfe41d6ca8355adf7/hellyers_road_card_05.png)
![](https://freight.cargo.site/t/original/i/5cbef06af056bc5c223bf391486fd2e0bab39566d0d2b7940f6d6b16f3802aa3/hellyers_road_box_12.png)
![](https://freight.cargo.site/t/original/i/730642359a2314805d49100a65ac97d28b49d605433dd9074f67c499b2297ec7/hellyers_road_tissue_42.png)
![](https://freight.cargo.site/t/original/i/d387b54fa57de43a0dc4e9c2297ee6722e851f0a929514c933073c6230ba0fa9/hellyers_road_material_45.png)
![](https://freight.cargo.site/t/original/i/d24df4207b6850daec621630ac86b33fffe75c46b06e310b4feed0ef8e253214/hellyers_road_tag_09.png)
![](https://freight.cargo.site/t/original/i/3600c8da90498b5ae744667730b22c0766b868dd9c1f58108216ab28e117e214/hellyers_road_pack_10.png)
![](https://freight.cargo.site/t/original/i/ce23737ab8b603c08c2325ee56abeb55697770f5d7196e4db409479bb7a6193b/hellyers_road_top_15.png)