Nike ‘Panna K.O.’
Amsterdam has a reputation in street football. In 2003 Nike sponsored the Panna K.O. tournament. This is a one on one knockout game played in a small arena or cage. First one to make a tunnel on the other player or score 3 goals, wins the game.
The idea was universal for football kids the world over and became a feature on nikefootball.com. The design is a playful big board, full of animations and videos.
Cannes Cyber Grand Prix