Nike
‘Panna Knockout’.
Amsterdam has a reputation in street football. In 2003 we created the ‘Panna K.O.’ tournament. This is a one on one knockout game played in a small arena or cage. First one to make a tunnel on the other player or score 3 goals, wins the game. With what started in Amsterdam, went global.
The idea was universal for football kids the world over and became a feature on nikefootball.com. The design was a playful big board, full of animations and videos. The platform created by LBi Copenhagen, was one of the first interactive & user generated digital platforms in the world & won Cannes Lions Cyber Grand Prix.
The idea was universal for football kids the world over and became a feature on nikefootball.com. The design was a playful big board, full of animations and videos. The platform created by LBi Copenhagen, was one of the first interactive & user generated digital platforms in the world & won Cannes Lions Cyber Grand Prix.
![](https://freight.cargo.site/t/original/i/4885fa9c1ffde61ce7ef9146df711fbad6207890434ab6517b2c816387ce91de/panna_01.jpg)
![](https://freight.cargo.site/t/original/i/51317541e9de9021cfebd1b53fd91ed008ac846ee4a4668682fc106e1e78cc0c/panna_02.jpg)
![](https://freight.cargo.site/t/original/i/b8e7ae2c48477bb01ff3563851d116aca6c6612c23a92503ba3229840349ee73/pko_1.jpg)
![](https://freight.cargo.site/t/original/i/2db760c69e39b676ca4790d29d267f6a1f273482107254f02315f7f37eacf66f/c99a928c9376040a12cbebfbbd043306.jpeg)
![](https://freight.cargo.site/t/original/i/8cd614a2ec41e5d8266ef805e74060d6bee6db66f42a4553a0f4af4f3c831aec/571df83e85477af29b3c44939b997a5b.jpeg)
![](https://freight.cargo.site/t/original/i/07ba3b6711b5fd5fefa4d95652edc7fcab310b1e00ea5382f719fe328239d446/97d97cd2aabf63ee0d16772055dc6e21.jpeg)
![](https://freight.cargo.site/t/original/i/57b29d32124c72aa68dc7b1827f0c9fbabcf28fb6e318f012f355a34150900f7/362974a517f8274f60f4b475c595ade4.jpeg)
![](https://freight.cargo.site/t/original/i/95c98b767a9168285abae022d3b749eef0d354b5433c8230a2cf242882752d05/3263440affeafdbb602d965cace18575.jpeg)