V Energy Drink

‘V-rental’.

Firstly, we worked with V to understand what it believed in. To created a new purpose for the brand. But most importantly the purpose was an action, a perspective, a way to look at the everyday.

Where Redbull championed the lone hero, and their untouchable feats of once-in-a-blue-moon awesomeness, we positioned V as the social energy drink, which championed mates hanging out together, and ‘making their everyday awesome’.

But rather than run a bunch of ads which ‘told’ our consumers that V (or more specifically a hit of energy) makes their everyday more awesome, we launched a bricks and mortar rental company which actually delivered it.


We called it...



And our business model was simple...




We launched the business with our film...



In traditional media...


As well as 15 second madness...


All this communication driving to v-rentals.com...


We continued the conversation on our owned social channels...


We sent the rentals out into the real world...



... and filmed some of the results...


We also captured our audience using the rentals...


In convenience stores & supermarkets we reminded people to buy a V & get a rental...


Rentals like....


We placed touch points all over the web...





You could see more content on our channels...

Like this 6 part web series...



TEASERS

Episode 01

Episode 02

Episode 03

Episode 4

Episode 5

Episode 6

We poped up on channel promos...


On our social channels over 50,000 fans asked us to make a ringtone...



So we did...





This guys made a promo for it...

Even our sale team where kitted out...



When you logged in we where waiting...



We hung out at UFC...



... and on Ebay...



... we where in the trade press...



... and we where all over the blogs...


... and in the process we sold a truckload of v...



...so make your everyday awesome...


Grab a can of V & ask yourself...




Case study