Firstly, we worked with V to understand what it believed in. To created a new purpose for the brand. But most importantly the purpose was an action, a perspective, a way to look at the everyday.

Where Redbull championed the lone hero, and their untouchable feats of once-in-a-blue-moon awesomeness, we positioned V as the social energy drink, which championed mates hanging out together, and ‘making their everyday awesome’.

But rather than run a bunch of ads which ‘told’ our consumers that V (or more specifically a hit of energy) makes their everyday more awesome, we launched a bricks and mortar rental company which actually delivered it.

We called it...



And our business model was simple...

As well as 15 second madness...

We sent the rentals out into the real world...

... and filmed some of the results...

We placed touch points all over the web...

You could see more content on our channels...

Like this 6 part web series...

Episode 01

... and in the process we sold a truckload of v...



...so make your everyday awesome...


Grab a can of V & ask yourself...




Case study