‘Now you’re flying’.

Virgin started as a low cost airline. Entering the market with the purpose of ‘keep the air fair’. But with the launch of Jetstar, Virgin were caught in the middle. They weren’t a low cost airline anymore & the didn’t have a full service offering. They had lost there purpose.

Along with the huge amounts of investment in product, we relaunch the brand, Virgin Australia, a full service airline which was to take on the establishment, to take on Qantas. Giving Australia’s a new alternative, continuing to keep the air fair.

With contemporary new planes, business class, lounges, it’s Virgin’s people is what makes up the airline.

Born from the idea of the belief ‘bring the magic back to flying’, we launched Virgin Australia ‘now you’re flying.