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Fashion gives us a sense of elation, a unique feeling gained only when the enjoyment of dreaming and discovering is met with the exhilaration of the find. This never ending cycle is universal.

This idea heroes obsessions and reveals confessions, to expose the light and dark side of fashion.

Like you fashion has a light side and a dark side. In a playful way this idea showcases the seek conquered, justify aspects of the fashion obsessed and cheekily exposes the secret little ways people try and hide their habit.

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Executive Creative Director | Senior Art Director